Clerk.io: Geen excuus meer voor onpersoonlijke marketing

28 augustus 2020

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Is dit de toekomst van het online én offline winkelen?

19 april 2019

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[onderzoek] Personaliseren kun je leren

08 april 2019

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Spotify gaat nog meer voor personalisatie

08 april 2019

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Zes inzichten over personalisatie, van marketeers zelf

08 april 2019

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De toekomst van content is context

28 maart 2019

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A.I. Personalisatie met 20x ROI garantie

08 oktober 2018

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Koppeling met Copernica

16 juli 2018

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Personalisatie in retail vraagt om realtime benadering

29 maart 2018

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De valkuilen van personalisatie

28 maart 2018

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Personaliseren over de kanalen heen Hoe de NS succesvol de combinatie maakt tussen website personalisatie en e-mailmarketing

20 juni 2017

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”3_5″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text] Op de website van Emerce kwamen we een mooi interview tegen over website personalisatie en e-mailmarketing bij NS International. Omdat we veel in dit verhaal herkennen en graag de positieve verhalen over […]

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Van optimaliseren voor geld naar optimaliseren voor de gebruiker

12 mei 2017

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”3_5″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text] Het personaliseren van informatie is een onderwerp dat steeds vaker (kritisch) in het nieuws is, maar tegelijkertijd ook steeds vaker en subtieler toegepast wordt. Fenomenen als de filterbubbel en nepnieuws worden hierbij vaak genoemd als negatieve […]

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Effectief personaliseren: bewijsvoering uit praktijkonderzoek

12 mei 2017

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”3_5″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text] Iedereen weet inmiddels wel dat personalisatie schering en inslag is in online winkels. Vaak leidt dat tot hogere click through rates en sales, omdat het keuzeprocessen vereenvoudigt. Maar het kan ook leiden […]

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Multichannel Personalisatie

03 mei 2017

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text] Dat website personalisatie zo’n 20% meer significante conversie kan opleveren is iets dat we de afgelopen periode vaak genoeg hebben aangetoond. Wanneer we over de kanalen heen een koppeling gaan maken waarbij […]

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Optimalisatie, Segmentatie of Personalisatie!

06 april 2017

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text] Een vraag die ons veel gesteld wordt is het verschil aan te geven tussen Optimalisatie, Segmentatie en Personalisatie! Om het zo eenvoudig mogelijk te houden kunnen we het uitleggen middels de iconen zoals […]

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