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De keuze van wat wordt wel en niet gepersonaliseerd is niet altijd makkelijk. Vooral bij klanten van Blendle, een online platform die het mogelijk maakt om losse kranten artikelen te kopen. Volgens de journalist Marten Blankesteijn van  Blendle willen lezers vaak verrast worden. ook al valt het niet binnen hun interessegebied. Om die reden wordt ook heel veel niet gepersonaliseerd.

Lees het volledig artikel in SVDJ.nl 

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